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zeynep's profile
zeynep tufekci
zeynep tufekci
zeynep tufekci
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@zeynep

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zeynep tufekciVerified account

@zeynep

Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org 

floating in a most peculiar way
theinsight.org
Joined August 2009

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    1. zeynep tufekci‏Verified account @zeynep 19 Mar 2018

      The issue goes far beyond what Cambridge Analytica may have done in 2016. We need to confront that this kind of surveillance/data infrastructure is ripe for use, misuse and abuse. My latest for the @nytimes. https://www.nytimes.com/2018/03/19/opinion/facebook-cambridge-analytica.html …pic.twitter.com/T5RmLYUE8b

      54 replies 1,970 retweets 3,141 likes
      Show this thread
    2. zeynep tufekci‏Verified account @zeynep 19 Mar 2018

      Massive surveillance and opaque, targeted profiling based on this extensive data isn’t good for us. Facebook provides useful services. We can have such services under different business models & different technological regimes. Silicon Valley is stuck in a (very enriching!) rut.

      7 replies 120 retweets 329 likes
      Show this thread
    3. zeynep tufekci‏Verified account @zeynep 19 Mar 2018

      And that claim by the Facebook Vice President that everyone whose data was siphoned off, and ultimately used by Trump campaign, because a Facebook friend downloaded an app for a $1 or to $2, “gave their consent”?! 😱Facebook doesn’t care about or care to understand about consent.

      10 replies 136 retweets 416 likes
      Show this thread
    4. zeynep tufekci‏Verified account @zeynep 19 Mar 2018

      zeynep tufekci Retweeted Matthew Hindman

      Also this is my position, too. Whether or not fancy models work becomes much less relevant if you have detailed raw data from 50 million extra people. Massive cost-savings at a minimum—certainly better targeting, better custom and lookalike audiences.https://twitter.com/matthindman/status/975827908051816448 …

      zeynep tufekci added,

      Matthew Hindman @MattHindman
      I am seeing a lot of skepticism about #cambridgeanalaytica’s statistical methods that, while correct, mostly misses the point. Getting good data on 50 million FB profiles would be a big deal _even_if_ CA’s psychometrics were bunk.
      Show this thread
      6 replies 93 retweets 235 likes
      Show this thread
    5. zeynep tufekci‏Verified account @zeynep 19 Mar 2018

      Also people may cheer the suspension of Cambridge Analytica from Facebook but remember: this is effectively kicking off a candidate from the must-use platform. You can argue they deserved it but questions of process remains. Who else may be targeted? Why now? Why not then?

      9 replies 47 retweets 191 likes
      Show this thread
    6. zeynep tufekci‏Verified account @zeynep 19 Mar 2018

      zeynep tufekci Retweeted ClickHole

      😱😬🙄https://twitter.com/clickhole/status/975824622670270464 …

      zeynep tufekci added,

      ClickHoleVerified account @ClickHole
      Privacy Win! Facebook Is Adding A ‘Protect My Data’ Button That Does Nothing But Feels Good To Press http://clckhl.co/GpeIC6x  pic.twitter.com/dPawz9Gxju
      Show this thread
      6 replies 67 retweets 254 likes
      Show this thread
      zeynep tufekci‏Verified account @zeynep 19 Mar 2018

      zeynep tufekci Retweeted New York Times Opinion

      Yep. How are people supposed to even know that an app a random Facebook friend downloaded could siphon of all *your* data, let alone find the obscure option to turn it off or realize Facebook relinquished control.https://twitter.com/nytopinion/status/975856888163250178?s=21 …

      zeynep tufekci added,

      New York Times OpinionVerified account @nytopinion
      Despite Facebook’s claims, everyone involved in the Cambridge Analytica data-siphoning incident did not give his or her “consent” — at least not in any meaningful sense of the word, says @zeynep http://nyti.ms/2IDXWcv 
      3:19 PM - 19 Mar 2018
      • 170 Retweets
      • 360 Likes
      • Timothy Duquesne ✏️ Jonas dawnonme XoKII De. Skrl Margaret🍍 Karma bitches Peggy Garvin Kallen Law SolidGamer
      9 replies 170 retweets 360 likes
        1. New conversation
        2. zeynep tufekci‏Verified account @zeynep 19 Mar 2018

          zeynep tufekci Retweeted Dustin Volz

          Aaand Senator @RonWyden has questions for Facebook. Most of its executives haven’t done a real interview in ages, let alone answer deep questions. https://twitter.com/dnvolz/status/975777204348047361 ….

          zeynep tufekci added,

          Dustin VolzVerified account @dnvolz
          NEW: @RonWyden sends letter to Facebook CEO Mark Zuckerberg over Cambridge Analytica reports asking wide range of questions. Includes request for copy of every Facebook privacy assessment written since FTC's 2011 consent decree pic.twitter.com/cKTEOHUaH6
          Show this thread
          5 replies 78 retweets 221 likes
          Show this thread
        3. zeynep tufekci‏Verified account @zeynep 19 Mar 2018

          zeynep tufekci Retweeted Women+ in ML/DS

          The issues are structural. The issues are structural.https://twitter.com/wimlds/status/975961681267277824 …

          zeynep tufekci added,

          Women+ in ML/DS @wimlds
          Another great TED talk by @zeynep about how #MachineLearning may be used in unethical ways when applied to your Facebook/Google/Amazon data. Very relevant to the #CambridgeAnalytica story. https://www.ted.com/talks/zeynep_tufekci_we_re_building_a_dystopia_just_to_make_people_click_on_ads …
          5 replies 71 retweets 235 likes
          Show this thread
        4. zeynep tufekci‏Verified account @zeynep 20 Mar 2018

          zeynep tufekci Retweeted Stratos Safioleas

          Yep. Facebook non-users get profiled, too. This is our online infrastructure: dossiers are accumulated whatever you do.https://twitter.com/stratosathens/status/976040699647922178 …

          zeynep tufekci added,

          Stratos Safioleas @stratosathens
          Day of reckoning for @facebook is here: "Facebook even creates “shadow profiles” of nonusers. That is, even if you are not on Facebook, the company may well have compiled a profile of you!" Essential read by @zeynep https://www.nytimes.com/2018/03/19/opinion/facebook-cambridge-analytica.html … pic.twitter.com/idTjBIuz8D
          12 replies 226 retweets 299 likes
          Show this thread
        5. zeynep tufekci‏Verified account @zeynep 20 Mar 2018

          zeynep tufekci Retweeted Jay Rosen

          We are neither properly informed, nor consenting.https://twitter.com/jayrosen_nyu/status/976118695721340929 …

          zeynep tufekci added,

          Jay RosenVerified account @jayrosen_nyu
          "This wasn’t informed consent. This was the exploitation of user data and user trust." —@zeynep. https://www.nytimes.com/2018/03/19/opinion/facebook-cambridge-analytica.html … Exactly. "Uninformed consent" is how Facebook lost the plot and yet built the machine that it is now. Undoing that is a long hard road, and may be impossible.
          4 replies 68 retweets 195 likes
          Show this thread
        6. zeynep tufekci‏Verified account @zeynep 20 Mar 2018

          zeynep tufekci Retweeted Paul Jones

          The role of Amazon Turk—global low-pay labor marker—isn’t a minor part of this story.https://twitter.com/smalljones/status/976111106136727553 …

          zeynep tufekci added,

          Paul Jones @smalljones
          Mechanical Turk + @CamAnalytica + @facebook + #thisisyourdigitallife = election tampering @zeynep explains in @nytimes https://www.nytimes.com/2018/03/19/opinion/facebook-cambridge-analytica.html …
          4 replies 72 retweets 163 likes
          Show this thread
        7. zeynep tufekci‏Verified account @zeynep 20 Mar 2018

          The most annoying, misguided response: “wait, is anyone really surprised?” Yes, you’re the genius, we’re all idiots. You’re also the person who’d ask “wait, you’re surprised there’s lead in paint.” 🙄 Cynicism or smugness—or both, who knows—but no truer enemy to positive change.

          12 replies 148 retweets 588 likes
          Show this thread
        8. zeynep tufekci‏Verified account @zeynep 20 Mar 2018

          There is no way for an ordinary person to keep track of APIs, latest papers in computational inference, ML, secondary data markets, dark UX, tracking pixels, database mergers and all the rest. Even I can’t find all the privacy options, and I’m technical and this is my research!

          14 replies 163 retweets 468 likes
          Show this thread
        9. zeynep tufekci‏Verified account @zeynep 21 Mar 2018

          In 2018 elections, Facebook will be marketing such services directly. Not through third parties, but by paying Facebook.

          4 replies 70 retweets 173 likes
          Show this thread
        10. zeynep tufekci‏Verified account @zeynep 21 Mar 2018

          Zuckerberg has released a statement saying if we can't protect your data, we don't deserve to serve you. The problem is how Facebook serves its true customers, not us, by collecting massive amounts of data on us. He says he's been working to understand. What's the complication?pic.twitter.com/Buill9xKxc

          7 replies 46 retweets 94 likes
          Show this thread
        11. zeynep tufekci‏Verified account @zeynep 21 Mar 2018

          This talk on how FB will restrict data to third-party apps? It's already happened—years ago. Facebook gave away this data when it helped it grow then cut it down because it wants to directly monetize it itself. We are surveilled, and then our attention is sold. That's the issue.

          2 replies 52 retweets 131 likes
          Show this thread
        12. zeynep tufekci‏Verified account @zeynep 21 Mar 2018

          Maybe the 50 million whose data was siphoned to Cambridge Analytica will get notified but there were so many many apps doing the same thing. How about those people? Will each incident get a notification? That spigot was open for so many years (when it helped Facebook grow).

          5 replies 45 retweets 145 likes
          Show this thread
        13. zeynep tufekci‏Verified account @zeynep 21 Mar 2018

          Facebook's CEO constantly releases statements apologizing and wowing to protect our privacy better and promising to do better by "the community." The business model which made him so rich and its harms are never addressed. So we keep coming back to the same point.

          14 replies 133 retweets 347 likes
          Show this thread
        14. zeynep tufekci‏Verified account @zeynep 21 Mar 2018

          zeynep tufekci Retweeted TED Talks

          Anyway, here's my TED talk from last year where I talk about all this, and what it means for elections and beyond. No big secret here that Zuckerberg has to discover. Many of us, especially in academia but not just, have been shouting from the rooftops.https://twitter.com/TEDTalks/status/976549911759147008 …

          zeynep tufekci added,

          2:06
          TED TalksVerified account @TEDTalks
          This is the data Facebook actually has on you. Spoiler alert: it's a lot more than you think. Watch @zeynep's full TED Talk here: http://t.ted.com/MGSGg9S  pic.twitter.com/sQ8Ig1e5uo
          8 replies 327 retweets 640 likes
          Show this thread
        15. zeynep tufekci‏Verified account @zeynep 21 Mar 2018

          zeynep tufekci Retweeted Aaron Greenspan

          He controls the voting stock, and the way it is structured he will as long as he wants. (Sandberg seems to be the other person of substantive influence but without the voting stock). But Facebook is effectively under legal control of a single person.https://twitter.com/AaronGreenspan/status/976633746899140609 …

          zeynep tufekci added,

          Aaron Greenspan @AaronGreenspan
          Replying to @zeynep
          That's also because we still have the same CEO at the helm after how many of these major issues? At any other company he would have been fired long ago.
          9 replies 37 retweets 91 likes
          Show this thread
        16. End of conversation

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