this point from @zeynep is key " It’s more a novel form of infrastructure."
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The second FB started showing things in non-chron order, they were deciding. And if people claim "well people wouldn't have seen it if they didn't click through on similar", there's a hundred years of research showing repetition encourages affinity.
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Such a reductionist claim. Even if you take chronology aside, events are categorized -- once Facebook showed actions beyond status updates (who's attending which event, who got married, who started a new job, etc.), they "decided." And they've been doing that since '08.
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