I think that’s a profound mis -characterization of what the newsfeed means. It’s like saying a fashion designer decides what we wear, or indeed, that an editor decides what we read. True day to day, misleading on any longer-term scale.
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Since it obviously wasn’t clear enough, here is the metaphor: it sounds obvious that fashion designers control fashion, or record labels control musical tastes- they make the product! But of course, their control is actually very very limited. So for Facebook... 1/2
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It seems obvious FB controls how people use FB - they make it! They have all these tools, and information!. But that’s exactly the same error. Like fashion, social reflects what came before, and how we want to feel. And FB & fashion can only try to capture & channel that. 2/3
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