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zeynep's profile
zeynep tufekci
zeynep tufekci
zeynep tufekci
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@zeynep

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zeynep tufekciVerified account

@zeynep

Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org 

floating in a most peculiar way
theinsight.org
Joined August 2009

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    1. Benedict Evans‏Verified account @benedictevans 18 Mar 2018
      Replying to @zeynep @grubercraft

      I think that’s a profound mis -characterization of what the newsfeed means. It’s like saying a fashion designer decides what we wear, or indeed, that an editor decides what we read. True day to day, misleading on any longer-term scale.

      5 replies 1 retweet 14 likes
    2. zeynep tufekci‏Verified account @zeynep 18 Mar 2018
      Replying to @benedictevans @grubercraft

      Fashion designers do not rearrange your closet every time you open it, nor have detailed inventory of your closet, nor can they monopolize the way an online social network can.

      4 replies 3 retweets 77 likes
    3. Benedict Evans‏Verified account @benedictevans 18 Mar 2018
      Replying to @zeynep @grubercraft

      Also, they sell you fabric. Well done. The point of the metaphor is that it is incomplete to claim Facebook controls what we share, even though they make the product. Just as it is incomplete to claim fashion industry decides what we wear, even though it makes the product.

      2 replies 0 retweets 9 likes
    4. Benedict Evans‏Verified account @benedictevans 18 Mar 2018
      Replying to @benedictevans @zeynep @grubercraft

      Facebook is in a continuous struggle to work out what we will want to do. And yes, it can try to shape that, just as the fashion business can try to shape what we wear. But fashion companies have limited control of what’s fashionable. And FB has limited control what we do on FB.

      3 replies 0 retweets 10 likes
    5. Vaughn Blake‏ @VaughnBlake 18 Mar 2018
      Replying to @benedictevans @zeynep @grubercraft

      Fashion companies literally define what is fashionable.

      2 replies 0 retweets 34 likes
    6. Benedict Evans‏Verified account @benedictevans 18 Mar 2018
      Replying to @VaughnBlake @zeynep @grubercraft

      Literally no-one in the fashion business believes that.

      2 replies 0 retweets 10 likes
    7. Vaughn Blake‏ @VaughnBlake 18 Mar 2018
      Replying to @benedictevans @zeynep @grubercraft

      Yep, that’s why there’s a line everyday from am to pm outside of the Supreme store on Fairfax every day for single run issues. 1 example.

      1 reply 0 retweets 13 likes
    8. Benedict Evans‏Verified account @benedictevans 18 Mar 2018
      Replying to @VaughnBlake @zeynep @grubercraft

      And who decides sneakers were fashionable? Was there a meeting in Madison Avenue in 1983? Or might it be a little more complex than that?https://www.ben-evans.com/benedictevans/2017/10/27/fashion-maslow-and-facebooks-control-of-social …

      1 reply 0 retweets 9 likes
    9. Vaughn Blake‏ @VaughnBlake 18 Mar 2018
      Replying to @benedictevans @zeynep @grubercraft

      You can regress into the annals of fashion ad infinitum but that doesn’t erase the responsibility or intent for fashion designers or FB.

      1 reply 0 retweets 17 likes
    10. Benedict Evans‏Verified account @benedictevans 18 Mar 2018
      Replying to @VaughnBlake @zeynep @grubercraft

      I suppose you think record companies decide what music will be popular, too?

      11 replies 1 retweet 9 likes
      zeynep tufekci‏Verified account @zeynep 18 Mar 2018
      Replying to @benedictevans @VaughnBlake @grubercraft

      Record companies aren’t the right metaphor either. Why are we looking for metaphors? Facebook is pretty specific as a case to discuss; no huge mystery to the dynamics at play. Record companies sell to us, and don’t resemble Facebook.

      5:37 PM - 18 Mar 2018
      • 1 Retweet
      • 55 Likes
      • Bill Seitz of FluxGarden Kevin Robinson John Robinson Nick Hencher Folarin S drew beck Prabesh Regmi Tom Bielecki 𐃏 Renee DiResta
      1 reply 1 retweet 55 likes
        1. New conversation
        2. Benedict Evans‏Verified account @benedictevans 18 Mar 2018
          Replying to @zeynep @VaughnBlake @grubercraft

          Since it obviously wasn’t clear enough, here is the metaphor: it sounds obvious that fashion designers control fashion, or record labels control musical tastes- they make the product! But of course, their control is actually very very limited. So for Facebook... 1/2

          4 replies 2 retweets 12 likes
        3. Benedict Evans‏Verified account @benedictevans 18 Mar 2018
          Replying to @benedictevans @zeynep and

          It seems obvious FB controls how people use FB - they make it! They have all these tools, and information!. But that’s exactly the same error. Like fashion, social reflects what came before, and how we want to feel. And FB & fashion can only try to capture & channel that. 2/3

          1 reply 0 retweets 16 likes
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