I don't think users owning the data will work; CA went through Mechanical Turk and paid people a few dollars to sell out their own and their friends' data. It's a tragedy of commons and a public good situation: the only viable path forward is not to have a surveillance machinery.
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Replying to @alexstamos @can
Let's minimize the data to the function. Contacts for a messenger, fine. Encrypted export that only works for your authorized installation to another messenger for purposes of communication, fine. We haven't explored the possibilities here! That's my beef; we are stuck.
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There are trade-offs, for sure, but we are not exploring the trade-offs either. We have maximal surveillance, way way way way more than what we need for social interaction. (Facebook also purchases data from external sources as if it doesn't have enough!)
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Alex (and I guess FB internally) sees all the things they could do and don't (directly sell user data, for example) but to me, that is not the correct yardstick. One, it may well eventually happen. Once the data exists, it is so tempting. Two, there are so many unexplored paths.
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