I don't think users owning the data will work; CA went through Mechanical Turk and paid people a few dollars to sell out their own and their friends' data. It's a tragedy of commons and a public good situation: the only viable path forward is not to have a surveillance machinery.
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There are trade-offs, for sure, but we are not exploring the trade-offs either. We have maximal surveillance, way way way way more than what we need for social interaction. (Facebook also purchases data from external sources as if it doesn't have enough!)
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Transparency is not the panacea we hope it is. Privacy is a public, networked good as well as an individual right/desire. Also, to Alex' point, without changing the incentives here, I can see lots of small Facebooks behaving much worse. There might well be less restraint.
End of conversation
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My take: there is an anti-trust issue with data. No data to be used outside the service/product for which they were collected
Thanks. Twitter will use this to make your timeline better. UndoUndo
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