I don't think users owning the data will work; CA went through Mechanical Turk and paid people a few dollars to sell out their own and their friends' data. It's a tragedy of commons and a public good situation: the only viable path forward is not to have a surveillance machinery.
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Replying to @can @alexstamos
People love what the machinery gives them, and hate the business model and the surveillance. People want social interaction, not surveillance. Most people hate it. You can have social connection without being surveilled and sold like this! That's the transition I'd like to see.
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