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zeynep's profile
zeynep tufekci
zeynep tufekci
zeynep tufekci
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@zeynep

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zeynep tufekciVerified account

@zeynep

Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org 

floating in a most peculiar way
theinsight.org
Joined August 2009

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    1. zeynep tufekci‏Verified account @zeynep 27 Feb 2018

      zeynep tufekci Retweeted WIRED

      What I can piece together: Clinton had an in-house algorithm/data decision team, while Parscale (no team, less money) went with what Facebook offered (fairly routinely) to big clients. Clinton team seems to have been particularly sub-par and Facebook does offer *a lot*.¯\_(ツ)_/¯https://twitter.com/WIRED/status/968512992873799682 …

      zeynep tufekci added,

      WIREDVerified account @WIRED
      Brad Parscale, former digital director of Trump's 2016 campaign, is named campaign manager for Trump 2020. Here's what to know about him http://bit.ly/2HLRRdz 
      Show this thread
      21 replies 114 retweets 382 likes
      Show this thread
    2. zeynep tufekci‏Verified account @zeynep 27 Feb 2018

      zeynep tufekci Retweeted Alex Kantrowitz

      The claim didn’t have reasonable or credible sourcing. (Why I held back on RT’ing/jumping in). Both campaign managers have vested interest and that other person, ahem, doesn’t appear that credible. That said, lack of Facebook transparency *is* big problem.https://twitter.com/kantrowitz/status/968584730550546432 …

      zeynep tufekci added,

      Alex KantrowitzVerified account @Kantrowitz
      Sort of unbelievable to be looking at this, but here's the Facebook CPM (price per thousand ad) breakdown for Clinton vs. Trump campaigns. Facebook just released it after mass outrage over claim that Trump campaign paid far lower rates. Claim seems murky at best now (via @boz) pic.twitter.com/cK42ZtZ0Fe
      Show this thread
      3 replies 27 retweets 46 likes
      Show this thread
    3. AJ‏ @houseonaboat 27 Feb 2018
      Replying to @zeynep

      it isn't the 100x-200x figure that Pascale was claiming though. Significant, but hardly a gap that suggests that Parscale reinvented Facebook advertising.

      1 reply 0 retweets 1 like
      zeynep tufekci‏Verified account @zeynep 27 Feb 2018
      Replying to @houseonaboat

      Trump appears to have paid more.

      12:51 PM - 27 Feb 2018
      1 reply 0 retweets 0 likes
        1. AJ‏ @houseonaboat 27 Feb 2018
          Replying to @zeynep

          oh wow I completely misread the graph... do you think that Parscale just caught lightning in a bottle or is there evidence that he's just genuinely substantially better at using Facebook than HRC's team was?

          0 replies 0 retweets 1 like
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