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zeynep's profile
zeynep tufekci
zeynep tufekci
zeynep tufekci
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@zeynep

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zeynep tufekciVerified account

@zeynep

Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org 

floating in a most peculiar way
theinsight.org
Joined August 2009

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    1. Benedict Evans‏Verified account @benedictevans 22 Dec 2017

      Curious- why is it wrong to target Facebook ads by age, but not wrong to target TV or print ads by audience demographic?

      45 replies 27 retweets 197 likes
      Show this thread
    2. Quentin Hardy‏Verified account @qhardy 23 Dec 2017
      Replying to @benedictevans

      The precursors to the segmentation of search and social ads are all around us- direct mail, gated communities, shopping at Whole Foods vs. Walmart. Something about the reach and scale of the new stuff seems to put people off - as if the logic had gone too far.

      1 reply 0 retweets 5 likes
    3. Quentin Hardy‏Verified account @qhardy 23 Dec 2017
      Replying to @qhardy @benedictevans

      It's an interesting problem, since democracy works well when you have to encounter people who aren't like yourself -- politics started to come apart in the 70s, as we segmented into tribes, eventually listening to different media. But segmentation also means more free choice.

      1 reply 0 retweets 2 likes
    4. Benedict Evans‏Verified account @benedictevans 23 Dec 2017
      Replying to @qhardy

      We are much less segmented than we were in 1930

      1 reply 0 retweets 2 likes
    5. Quentin Hardy‏Verified account @qhardy 23 Dec 2017
      Replying to @benedictevans

      Well, if the start of a depression in an era of segregation is your touchstone - have at it.

      2 replies 0 retweets 3 likes
      zeynep tufekci‏Verified account @zeynep 23 Dec 2017
      Replying to @qhardy @benedictevans

      There is a difference in effects when you move from alchemy to chemistry, and take what was public, and make it non-public. We’ve never had this precise targeting, mass *and* non-public. No precedent.

      12:03 PM - 23 Dec 2017
      1 reply 0 retweets 1 like
        1. Quentin Hardy‏Verified account @qhardy 23 Dec 2017
          Replying to @zeynep @benedictevans

          My father is in the Direct Marketing Hall Of Fame. It wasn’t alchemy, and they dreamed of being this accurate.

          0 replies 0 retweets 0 likes
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