Our new PNAS paper shows that psychological micro-targeting can be used covertly to attract up to 40% more clicks and up to 50% more purchases.pic.twitter.com/8Qg89hx4xv
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Also, if FB is able to successively fine-tune to get this kind of differentiation in results, I'd find that pretty socially significant, too. (And yes, wish we knew).
If advertisers are able to easily detect differences in CTR with full sample, then no reason ad networks can't with smaller batches.
Yes, I'd like to know how much they improve... What's the range, the median, etc?
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