Incentive structure for the next shooter: get your name pushed to millions of people. Name itself has no news value. Its “newsy”, not news. https://twitter.com/lauraelizdavis/status/927321743865257984 …
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Guess a serial killer or terrorist does not care after the attack
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They do care about the posthumous reaction before, when it matters, while planning. They tend to be obsessed with coverage of previous ones.
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