(MySpace is *not at all* a valid comparison at this remove IMO. No newsfeed till 2007 (when it was dying anyway), no AI, no metrics, no mobile, no scale compared to FB, in either user numbers or time spent/day on it)
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Replying to @gavinsblog @zeynep
At the time, it was dominant, yet it failed. That’s the point. Things pass. And today, on mobile, people do not only use FB
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Replying to @benedictevans @gavinsblog
Is your position that FB's current dominance is similar, more or less, to where MySpace was back then? I would greatly disagree.
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Plus if you add Messenger, WhatsApp, Instagram (two are acquisitions which illustrate my point) there are many places where you *are* stuck.
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Replying to @zeynep @gavinsblog
Instagram and WhatsApp perfectly disprove your point. FB tried very hard to make people use its Instagram clone and failed totally
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Replying to @benedictevans @gavinsblog
And thus it bought it! My argument isn't FB is endlessly innovative; rather, it can build anti-competitive walls with money.
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Also, my argument is that you get forced into product, but that product *design* has impacts on what choices you make there.
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He's making an intentional conflation. Getting user to alter behavior != guiding existing behavior. FB had to fight established network...
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agreed on the conflation, intentional or not.
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In fact, difficulty of getting people to switch products big part of my argument: it entrenches FB power as it has 2B plus buys competition.
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But once you are using a product, design has measurable, significant shaping power—which get larger & larger over time with feedback loops.
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