It was not! Right now, in multiple countries, there is literally no feasible way to communicate with large numbers without FB entanglement.
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Replying to @zeynep @benedictevans
(MySpace is *not at all* a valid comparison at this remove IMO. No newsfeed till 2007 (when it was dying anyway), no AI, no metrics, no mobile, no scale compared to FB, in either user numbers or time spent/day on it)
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Replying to @gavinsblog @zeynep
At the time, it was dominant, yet it failed. That’s the point. Things pass. And today, on mobile, people do not only use FB
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Replying to @benedictevans @gavinsblog
Is your position that FB's current dominance is similar, more or less, to where MySpace was back then? I would greatly disagree.
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Plus if you add Messenger, WhatsApp, Instagram (two are acquisitions which illustrate my point) there are many places where you *are* stuck.
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Replying to @zeynep @gavinsblog
Instagram and WhatsApp perfectly disprove your point. FB tried very hard to make people use its Instagram clone and failed totally
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Replying to @benedictevans @gavinsblog
And thus it bought it! My argument isn't FB is endlessly innovative; rather, it can build anti-competitive walls with money.
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Also, my argument is that you get forced into product, but that product *design* has impacts on what choices you make there.
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Replying to @benedictevans @gavinsblog
It's something very well established experimentally. Academic/tech conferences are full of true experiments that keep showing this.
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You see this in historic trajectories; in digital experiments; and in the way tech companies all act like this is true: they experiment. /
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