To put it another way: when people like pages, how frequently do they subsequently unlike them (and does FB have any incentive in promoting this behaviour?) A hunch: few people unlike pages no matter what they show subsequently. Inertia.
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Snap pales in comparison to combined global dominance of FB's properties. Not even close.
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Instagram and WhatsApp perfectly disprove your point. FB tried very hard to make people use its Instagram clone and failed totally
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All FB’s power and it couldn’t move the needle on FB Photos. Or FB Home. Or bots. Or deep links. Or Paper. It was not able to drive use
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