So, here's the feedback loop. Once you let abuse run rampant, you help create a community. They'll then persist in spite of product change.
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Replying to @zeynep @benedictevans
Similar with FB. The algorithm starts with some incentives; there is no way, even with implicit incentives, people don't shift to it—some.
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Replying to @zeynep @benedictevans
And that shift over time ends up in with culture in one particular optimum, whereas an early other type design might ended up elsewhere. /
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Replying to @zeynep @benedictevans
To put it another way: when people like pages, how frequently do they subsequently unlike them (and does FB have any incentive in promoting this behaviour?) A hunch: few people unlike pages no matter what they show subsequently. Inertia.
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Replying to @gavinsblog @zeynep
That’s why the algorithmic feed exists. The measurement system is vastly more sophisticated than that
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Replying to @benedictevans @gavinsblog
Also the overwhelming power of defaults online is a great example.
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Replying to @zeynep @gavinsblog
The default settings on MySpace aren’t worth a great deal right now. The defaults are set as they are for a reason
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Replying to @benedictevans @gavinsblog
So they start somewhere that works; but there are multiple paths that can work. And we both know Myspace was never dominant like FB is now.
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Replying to @zeynep @gavinsblog
But it was, though! Market share was massive. And anyway that’s not the point. Look at FB’s terror of Snap. Tech monopolies never ever last
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Replying to @benedictevans @gavinsblog
It was not! Right now, in multiple countries, there is literally no feasible way to communicate with large numbers without FB entanglement.
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Also, they may last a good while if they can buy up all competitors or copy their features while rolling in network effects and data./
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