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zeynep's profile
zeynep tufekci
zeynep tufekci
zeynep tufekci
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@zeynep

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zeynep tufekciVerified account

@zeynep

Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org 

floating in a most peculiar way
theinsight.org
Joined August 2009

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    1. zeynep tufekci‏Verified account @zeynep 29 Oct 2017
      Replying to @zeynep @benedictevans

      So the thing that cannot be resisted is that most people want to communicate, not read your erudite encyclopedia entry. But *how* they can+

      1 reply 0 retweets 1 like
    2. zeynep tufekci‏Verified account @zeynep 29 Oct 2017
      Replying to @zeynep @benedictevans

      ..communicate can end up leaning saccharine (FB/"Like") or vituperative/mobby (Twitter/Retweet/mention mechanism) depending on structure.

      1 reply 0 retweets 1 like
    3. zeynep tufekci‏Verified account @zeynep 29 Oct 2017
      Replying to @zeynep @benedictevans

      In both cases, they are expressing a need to belong and communicate; but different strands are encouraged/incentivized, in feedback loops./

      1 reply 0 retweets 5 likes
    4. Benedict Evans‏Verified account @benedictevans 29 Oct 2017
      Replying to @zeynep

      Abuse is, *partly*, a product design problem. No-one disputes that, but it is tangential to the question of control 1/2

      1 reply 0 retweets 1 like
    5. Benedict Evans‏Verified account @benedictevans 29 Oct 2017
      Replying to @benedictevans @zeynep

      I can optimize how you use a feature. I cannot make you use it. I can optimize a fashion, but I can’t make it fashionable. 2/2

      2 replies 0 retweets 1 like
    6. zeynep tufekci‏Verified account @zeynep 29 Oct 2017
      Replying to @benedictevans

      So, here's the feedback loop. Once you let abuse run rampant, you help create a community. They'll then persist in spite of product change.

      1 reply 0 retweets 6 likes
    7. zeynep tufekci‏Verified account @zeynep 29 Oct 2017
      Replying to @zeynep @benedictevans

      Similar with FB. The algorithm starts with some incentives; there is no way, even with implicit incentives, people don't shift to it—some.

      1 reply 0 retweets 2 likes
    8. zeynep tufekci‏Verified account @zeynep 29 Oct 2017
      Replying to @zeynep @benedictevans

      And that shift over time ends up in with culture in one particular optimum, whereas an early other type design might ended up elsewhere. /

      1 reply 0 retweets 2 likes
    9. Gavin Sheridan‏Verified account @gavinsblog 29 Oct 2017
      Replying to @zeynep @benedictevans

      To put it another way: when people like pages, how frequently do they subsequently unlike them (and does FB have any incentive in promoting this behaviour?) A hunch: few people unlike pages no matter what they show subsequently. Inertia.

      2 replies 0 retweets 2 likes
    10. Benedict Evans‏Verified account @benedictevans 29 Oct 2017
      Replying to @gavinsblog @zeynep

      That’s why the algorithmic feed exists. The measurement system is vastly more sophisticated than that

      2 replies 0 retweets 1 like
      zeynep tufekci‏Verified account @zeynep 29 Oct 2017
      Replying to @benedictevans @gavinsblog

      Also the overwhelming power of defaults online is a great example.

      10:28 AM - 29 Oct 2017
      • 2 Likes
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      1 reply 0 retweets 2 likes
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        2. Benedict Evans‏Verified account @benedictevans 29 Oct 2017
          Replying to @zeynep @gavinsblog

          The default settings on MySpace aren’t worth a great deal right now. The defaults are set as they are for a reason

          1 reply 0 retweets 2 likes
        3. zeynep tufekci‏Verified account @zeynep 29 Oct 2017
          Replying to @benedictevans @gavinsblog

          So they start somewhere that works; but there are multiple paths that can work. And we both know Myspace was never dominant like FB is now.

          2 replies 0 retweets 1 like
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