Again yes but. People want contradictory things. They have better selves, aspirational selves, angry selves, vindictive selves, etc.
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Replying to @zeynep @benedictevans
Where you end up depends on which you pick up, which depends on how you present and how you measure. (Yes, I should write longer).
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Replying to @zeynep
There’s a fundamental distinction here. OF COURSE FB (or G, or Yahoo) can drive use. They can put it on the homepage & it gets a firehose
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Replying to @benedictevans @zeynep
And, they can optimize daily engagement with thousands of small tweaks. The trouble is, that only works for the short term
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Replying to @benedictevans @zeynep
FB can put something on the home page, or emphasize it in the feed. But though a shop can put it in the window, that won’t make a fashion
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Replying to @benedictevans
That's not the right level of analysis, imo. What people want is to belong, or what they want from fashion is to be, say, cool & expressive.
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Replying to @zeynep
What is coool or expressive are not fixed - they change over time. Fashion designers try to capture that. They can’t - ever - create it.
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Replying to @benedictevans @zeynep
They do create it. There are certain vectors that are the catalyst for this "change" in culture. Fashion design is ONE of many.
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Replying to @danielrakh @zeynep
No-one in fashion thinks so. They propose things that might capture how we want to feel. But try selling punk in 1965, miniskirts in 1955!
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Replying to @benedictevans @danielrakh
On that, yes but. Why does punk express itself in a particular way? Some of it is connected with materiality, some is ... feedaback loop.
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So black, spikes, etc. I can see why punk expresses that way but why leggings instead of many other possibilities? Feels contingent to me. /
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