Yes but. There is a giant literature plus corporate practices that recognize how things are presented have significant influence on choice.
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Replying to @zeynep
And I wrote a whole paragraph about that. Nonetheless, you cannot decide what people will want. You can only suggest, channel and optimize
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Replying to @benedictevans
Again yes but. People want contradictory things. They have better selves, aspirational selves, angry selves, vindictive selves, etc.
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Replying to @zeynep @benedictevans
Where you end up depends on which you pick up, which depends on how you present and how you measure. (Yes, I should write longer).
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Replying to @zeynep
There’s a fundamental distinction here. OF COURSE FB (or G, or Yahoo) can drive use. They can put it on the homepage & it gets a firehose
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Replying to @benedictevans @zeynep
And, they can optimize daily engagement with thousands of small tweaks. The trouble is, that only works for the short term
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Replying to @benedictevans @zeynep
FB can put something on the home page, or emphasize it in the feed. But though a shop can put it in the window, that won’t make a fashion
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Replying to @benedictevans @zeynep
In Groups - one example - the recommendation engine decides what set of “fashion designs” the users will see. They pick from within that set
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If I don’t like the fashion designers at one mall, there is another mall. Realistically, there is no other mall to go to here.
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Tell Instagram. Tell Snap. WhatsApp was $20bn. Not viable to claim there’s no competition here. Social lock-ins ended with smartphones.
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Facebook buys up all competition; and FB/Google are buying up all AI, plus giant data advantage. Less and less competition.
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