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zeynep's profile
zeynep tufekci
zeynep tufekci
zeynep tufekci
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@zeynep

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zeynep tufekciVerified account

@zeynep

Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org 

floating in a most peculiar way
theinsight.org
Joined August 2009

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    Two-way (sending and receiving) short codes:

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    1. Benedict Evans‏Verified account @benedictevans 29 Oct 2017
      Replying to @zeynep

      There’s a fundamental distinction here. OF COURSE FB (or G, or Yahoo) can drive use. They can put it on the homepage & it gets a firehose

      1 reply 0 retweets 1 like
    2. Benedict Evans‏Verified account @benedictevans 29 Oct 2017
      Replying to @benedictevans @zeynep

      And, they can optimize daily engagement with thousands of small tweaks. The trouble is, that only works for the short term

      1 reply 0 retweets 0 likes
    3. Benedict Evans‏Verified account @benedictevans 29 Oct 2017
      Replying to @benedictevans @zeynep

      FB can put something on the home page, or emphasize it in the feed. But though a shop can put it in the window, that won’t make a fashion

      3 replies 0 retweets 0 likes
    4. zeynep tufekci‏Verified account @zeynep 29 Oct 2017
      Replying to @benedictevans

      That's not the right level of analysis, imo. What people want is to belong, or what they want from fashion is to be, say, cool & expressive.

      2 replies 0 retweets 7 likes
    5. zeynep tufekci‏Verified account @zeynep 29 Oct 2017
      Replying to @zeynep @benedictevans

      So early inventors think comm tech should be used for info. Users get their hands on it & start communicating. Phone, Minitel, internet.

      1 reply 0 retweets 1 like
    6. zeynep tufekci‏Verified account @zeynep 29 Oct 2017
      Replying to @zeynep @benedictevans

      So the thing that cannot be resisted is that most people want to communicate, not read your erudite encyclopedia entry. But *how* they can+

      1 reply 0 retweets 1 like
    7. zeynep tufekci‏Verified account @zeynep 29 Oct 2017
      Replying to @zeynep @benedictevans

      ..communicate can end up leaning saccharine (FB/"Like") or vituperative/mobby (Twitter/Retweet/mention mechanism) depending on structure.

      1 reply 0 retweets 1 like
    8. zeynep tufekci‏Verified account @zeynep 29 Oct 2017
      Replying to @zeynep @benedictevans

      In both cases, they are expressing a need to belong and communicate; but different strands are encouraged/incentivized, in feedback loops./

      1 reply 0 retweets 5 likes
    9. Benedict Evans‏Verified account @benedictevans 29 Oct 2017
      Replying to @zeynep

      Abuse is, *partly*, a product design problem. No-one disputes that, but it is tangential to the question of control 1/2

      1 reply 0 retweets 1 like
    10. Benedict Evans‏Verified account @benedictevans 29 Oct 2017
      Replying to @benedictevans @zeynep

      I can optimize how you use a feature. I cannot make you use it. I can optimize a fashion, but I can’t make it fashionable. 2/2

      2 replies 0 retweets 1 like
      zeynep tufekci‏Verified account @zeynep 29 Oct 2017
      Replying to @benedictevans

      So, here's the feedback loop. Once you let abuse run rampant, you help create a community. They'll then persist in spite of product change.

      10:11 AM - 29 Oct 2017
      • 6 Likes
      • Drew Smith obrandt Joseph Kohlmann (he/him) is forming a union! Saleem Khan | #JOVRNALISM founder
      1 reply 0 retweets 6 likes
        1. New conversation
        2. zeynep tufekci‏Verified account @zeynep 29 Oct 2017
          Replying to @zeynep @benedictevans

          Similar with FB. The algorithm starts with some incentives; there is no way, even with implicit incentives, people don't shift to it—some.

          1 reply 0 retweets 2 likes
        3. zeynep tufekci‏Verified account @zeynep 29 Oct 2017
          Replying to @zeynep @benedictevans

          And that shift over time ends up in with culture in one particular optimum, whereas an early other type design might ended up elsewhere. /

          1 reply 0 retweets 2 likes
        4. Show replies

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