Fashion, Maslow and Facebook's control of social — new posthttp://ben-evans.com/benedictevans/2017/10/27/fashion-maslow-and-facebooks-control-of-social …
-
-
Replying to @benedictevans
Yes, but. Fashion isn't immediately interactive, dynamic and experimental in the moment. Material production is way different than digital..
4 replies 0 retweets 14 likes -
Replying to @zeynep
Neither are digital products. They don’t instantly start working when you launch. And some fashion now has cycles of weeks. Besides...
1 reply 0 retweets 1 like -
Replying to @benedictevans @zeynep
That’s tangential to the point - that people choose products and not the other way around.
1 reply 0 retweets 0 likes -
Replying to @benedictevans
Yes but. There is a giant literature plus corporate practices that recognize how things are presented have significant influence on choice.
2 replies 0 retweets 5 likes -
Replying to @zeynep @benedictevans
Also, fashion has to decide now what they are going to roll out in six months, and is stuck with it. Online, there are huge feedback loops.
2 replies 0 retweets 0 likes -
Replying to @zeynep
That’s really not true anymore. Fast fashion retailers have turnaround of a few weeks. Not incompatible to some dev cycles.
1 reply 0 retweets 0 likes -
Replying to @benedictevans
Somewhat. The big ones still set some tones the fast/youth market chooses what's in the air but even that's complicated.
1 reply 0 retweets 0 likes -
Replying to @zeynep @benedictevans
Why is one type of clothing associated with a particular feel? There's a materiality to it-—like example in your blog—but it's also culture.
1 reply 0 retweets 0 likes
And culture is not a pure grassroots expression: ads, celebs, runway, mags, etc. A lot goes into shaping the feel, interacting with demand.
-
-
-
Replying to @benedictevans
And, like all culture, the flow interacts with affordances of expression. "Like" as dominant signal, posts tend to saccharine, for ex.
1 reply 0 retweets 0 likes - Show replies
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.