Fashion, Maslow and Facebook's control of social — new posthttp://ben-evans.com/benedictevans/2017/10/27/fashion-maslow-and-facebooks-control-of-social …
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Replying to @benedictevans
Yes, but. Fashion isn't immediately interactive, dynamic and experimental in the moment. Material production is way different than digital..
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Replying to @zeynep
Neither are digital products. They don’t instantly start working when you launch. And some fashion now has cycles of weeks. Besides...
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Replying to @benedictevans @zeynep
That’s tangential to the point - that people choose products and not the other way around.
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Replying to @benedictevans
Yes but. There is a giant literature plus corporate practices that recognize how things are presented have significant influence on choice.
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Replying to @zeynep @benedictevans
Also, fashion has to decide now what they are going to roll out in six months, and is stuck with it. Online, there are huge feedback loops.
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And that does make online more responsive to demand, but also more contingent: a feedback loop can take many paths, multiple equilibria.
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