Saying that Facebook controls what’s in the newsfeed is really no more correct than saying Google controls what’s in search results.
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But they don't exist as singular equilibrium points. There is more than one place they could go—and where that goes depends a lot on paths.
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For ex, people want to socialize and they in-group/out-group. But same dynamic structures post-disaster altruism—and also ethnic cleansing.
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