Saying that Facebook controls what’s in the newsfeed is really no more correct than saying Google controls what’s in search results.
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Think of the targeting offered to advertisers—with support to make them more effective—and flip the possibilities, with users as customers.
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The users are offered very little in comparison. The metrics are mostly momentary and implicit. That’s a recipe to play to impulse.
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This is your personal opinion of the product, not analysis
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It's pretty obvious when you think of it as a cafeteria. You'd hardly disagree with this if food ecology was the example. Same principle.
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People crave sugar, salt and fat—evolutionary reasons—and sudden shift to food glut is a clear analogy on why ecology of choice matters.
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