While I agree w concern, I think we have to be a lot more skeptical that any of these ads actually change voting behavior.https://twitter.com/zeynep/status/917356312840888321 …
IOW, I don't think Facebook is "media effects" and I don't think media effects research applies. It's hybrid/socialization.
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I certainly agree w/intuition. But would still expect geo impact not evident in the data. I think the issue in the 2016 election was not...
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micro targeting, it was the macro targeting. Eg, see upstate NY & Staten Island, which shifted to Trump, but surely were not microtargeted.
End of conversation
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