Yes, lookalikes will get people who interact with your message, but you're most likely just preaching to the converted at that point.
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Seems to me neither media effect or social influence sub disciplines exactly fit social media platforms. We need new insights. But plenty 1/
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of work in both suggest social media could have motivational turnout effects big enough to matter in '16. 2/2
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&i'm saying need to more precisely measure effects so we can update our priors! i have diff priors on effect of diff instrastructure too ;-)
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This, not the ads by themselves. Organic stuff used to figure out targeting—as I speculated this morning & now know. https://www.washingtonpost.com/news/the-switch/wp/2017/10/05/russian-propaganda-may-have-been-shared-hundreds-of-millions-of-times-new-research-says/ …
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