And you can't do 1 to 1 via the standard ad platform, but can upload custom universes for 1 to 1 matches (we do that via FB).
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I agree this is likely what they did: probably randomly start with material, see who clicked, and built look alike audiences from there. BUT
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had they used uploaded lists, that would signal greater likelihood of collusion. Of course, absence of evidence != evidence of absence
End of conversation
New conversation -
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