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zeynep's profile
zeynep tufekci
zeynep tufekci
zeynep tufekci
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@zeynep

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zeynep tufekciVerified account

@zeynep

Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org 

floating in a most peculiar way
theinsight.org
Joined August 2009

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    1. zeynep tufekci‏Verified account @zeynep 5 Oct 2017
      Replying to @tbonier @BrendanNyhan

      Tracking pixels and a bunch of other methods of targeting Facebook uses don't work via email addresses.

      1 reply 1 retweet 9 likes
    2. zeynep tufekci‏Verified account @zeynep 5 Oct 2017
      Replying to @zeynep @tbonier @BrendanNyhan

      Hard to know what this means without info. Could go back to voter rolls. (also voter rolls aren't the best way, just making the tech point).

      2 replies 0 retweets 4 likes
    3. zeynep tufekci‏Verified account @zeynep 5 Oct 2017
      Replying to @zeynep @tbonier @BrendanNyhan

      and there is no way to do one-to-targeting specifically. Interestingly, it's actually a lot more powerful than that.https://developers.facebook.com/docs/marketing-api/buying-api/targeting …

      1 reply 0 retweets 0 likes
    4. Tom Bonier‏Verified account @tbonier 5 Oct 2017
      Replying to @zeynep @BrendanNyhan

      And you can't do 1 to 1 via the standard ad platform, but can upload custom universes for 1 to 1 matches (we do that via FB).

      1 reply 1 retweet 0 likes
    5. zeynep tufekci‏Verified account @zeynep 5 Oct 2017
      Replying to @tbonier @BrendanNyhan

      Modeled universes? You mean this is significant for collusion issues? I agree that's almost certainly not what they would do.

      1 reply 0 retweets 0 likes
    6. zeynep tufekci‏Verified account @zeynep 5 Oct 2017
      Replying to @zeynep @tbonier @BrendanNyhan

      But I'm not sure why they would do that to begin with.

      2 replies 0 retweets 0 likes
    7. zeynep tufekci‏Verified account @zeynep 5 Oct 2017
      Replying to @zeynep @tbonier @BrendanNyhan

      they could discover and target susceptible voters in key geographies much more efficiently through native Facebook tools.

      1 reply 0 retweets 0 likes
    8. Tom Bonier‏Verified account @tbonier 5 Oct 2017
      Replying to @zeynep @BrendanNyhan

      Native facebook tools would not ID reg v unreg, nor likely vs unlikely voters, nor message responsiveness to narrow campaign messages.

      1 reply 0 retweets 4 likes
    9. zeynep tufekci‏Verified account @zeynep 5 Oct 2017
      Replying to @tbonier @BrendanNyhan

      But they weren't a traditional campaign. Just sowing discord. Geo-targeting plus lookalike audiences sounds efficient, cheap and effective.

      1 reply 0 retweets 2 likes
    10. Tom Bonier‏Verified account @tbonier 5 Oct 2017
      Replying to @zeynep @BrendanNyhan

      Disagree w/ "just sowing discord". They were trying to elect Trump. Lookalike based on what training set?

      1 reply 0 retweets 1 like
      zeynep tufekci‏Verified account @zeynep 5 Oct 2017
      Replying to @tbonier @BrendanNyhan

      Facebook pixel data, for example. Also, I think they were surprised as anyone else that Trump elected. Prepping for weak Clinton presidency.

      4:48 AM - 5 Oct 2017
      • 2 Likes
      • TY Tom Bonier
      2 replies 0 retweets 2 likes
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        2. zeynep tufekci‏Verified account @zeynep 5 Oct 2017
          Replying to @zeynep @tbonier @BrendanNyhan

          you only need a seed of thousand for lookalike audiences that Facebook will make for you.

          1 reply 0 retweets 0 likes
        3. Tom Bonier‏Verified account @tbonier 5 Oct 2017
          Replying to @zeynep @BrendanNyhan

          Where would you guess they were building those from though? People interacting with original content?

          1 reply 0 retweets 0 likes
        4. Show replies
        1. Tom Bonier‏Verified account @tbonier 5 Oct 2017
          Replying to @zeynep @BrendanNyhan

          Seems plausible, regarding their surprise. Pixel lookalikes make sense, but still not nearly as targeted/efficient as voter data, my orig pt

          0 replies 0 retweets 0 likes
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