This is an important distinction, as it would seem to suggest the Russians didn't upload target voter universes.https://twitter.com/kantrowitz/status/915699561842089985 …
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Tom Bonier Retweeted Alex Kantrowitz
This is an important distinction, as it would seem to suggest the Russians didn't upload target voter universes.https://twitter.com/kantrowitz/status/915699561842089985 …
Tom Bonier added,
Tracking pixels and a bunch of other methods of targeting Facebook uses don't work via email addresses.
Hard to know what this means without info. Could go back to voter rolls. (also voter rolls aren't the best way, just making the tech point).
and there is no way to do one-to-targeting specifically. Interestingly, it's actually a lot more powerful than that.https://developers.facebook.com/docs/marketing-api/buying-api/targeting …
And you can't do 1 to 1 via the standard ad platform, but can upload custom universes for 1 to 1 matches (we do that via FB).
Modeled universes? You mean this is significant for collusion issues? I agree that's almost certainly not what they would do.
But I'm not sure why they would do that to begin with.
they could discover and target susceptible voters in key geographies much more efficiently through native Facebook tools.
Native facebook tools would not ID reg v unreg, nor likely vs unlikely voters, nor message responsiveness to narrow campaign messages.
But they weren't a traditional campaign. Just sowing discord. Geo-targeting plus lookalike audiences sounds efficient, cheap and effective.
Disagree w/ "just sowing discord". They were trying to elect Trump. Lookalike based on what training set?
Facebook pixel data, for example. Also, I think they were surprised as anyone else that Trump elected. Prepping for weak Clinton presidency.
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