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zeynep's profile
zeynep tufekci
zeynep tufekci
zeynep tufekci
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@zeynep

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zeynep tufekciVerified account

@zeynep

Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org 

floating in a most peculiar way
theinsight.org
Joined August 2009

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    1. zeynep tufekci‏Verified account @zeynep 25 Sep 2017
      Replying to @zeynep @amac

      Kind of why I was saying "pliable for ads" rather than "to serve us ads" because as you point out, the optimization to ads $ is multi-step.

      1 reply 0 retweets 0 likes
    2. Alexander Macgillivray‏Verified account @amac 25 Sep 2017
      Replying to @zeynep

      I see the argument but don't think that's what they are intentionally doing (nor do I think the other stuff is necessarily is good for ads)

      1 reply 0 retweets 0 likes
    3. Alexander Macgillivray‏Verified account @amac 25 Sep 2017
      Replying to @amac @zeynep

      the bigger point is that no matter what the platforms are optimizing for, it ain't political organizing (or other impt things).

      1 reply 0 retweets 0 likes
    4. Alexander Macgillivray‏Verified account @amac 25 Sep 2017
      Replying to @amac @zeynep

      and yet, that's what we are using them for.

      1 reply 0 retweets 0 likes
    5. zeynep tufekci‏Verified account @zeynep 25 Sep 2017
      Replying to @amac

      IMO optimizing for the stuff you say mostly stems from MAU—Wall Street's key metric (and which causes so many issues for Twitter.)

      1 reply 0 retweets 0 likes
    6. zeynep tufekci‏Verified account @zeynep 25 Sep 2017
      Replying to @zeynep @amac

      Arguable that this optimization isn't good for ads, though why else do you think they pick this punch of variables (agree with ones you say)

      1 reply 0 retweets 0 likes
    7. Alexander Macgillivray‏Verified account @amac 25 Sep 2017
      Replying to @zeynep

      Agree MAUs is part of it. Decisions I've been around seemed mostly made in service of building something that could be useful to many people

      1 reply 0 retweets 0 likes
    8. Alexander Macgillivray‏Verified account @amac 25 Sep 2017
      Replying to @amac @zeynep

      The metrics sometimes did a bad job of reflecting that, sometimes a pretty good job (e.g. Google's human search quality ratings).

      1 reply 0 retweets 0 likes
    9. zeynep tufekci‏Verified account @zeynep 25 Sep 2017
      Replying to @amac

      Big range of "useful to people" stuff not explored hard—usually partly because expensive: need to talk to people (like Goog quality ratings)

      1 reply 0 retweets 1 like
    10. zeynep tufekci‏Verified account @zeynep 25 Sep 2017
      Replying to @zeynep @amac

      I'm willing to concede that they are not all obsessively thinking "ads" 100% but the business model is gravity: look at Twitter's woes.

      1 reply 1 retweet 0 likes
      zeynep tufekci‏Verified account @zeynep 25 Sep 2017
      Replying to @zeynep @amac

      Also look how much Facebook, naturally, invests in its ad side—research, support, etc.—as opposed to getting huge Burmese language staff.

      6:34 AM - 25 Sep 2017
      0 replies 0 retweets 0 likes

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