but not "organizing our political, personal and social info flows" which I take to be your point. /end
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Replying to @amac
"attention, user satisfaction, clicks, virality, addictiveness" optimized to 1-keep us there; 2-collect info that feed into ad business, no?
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Kind of why I was saying "pliable for ads" rather than "to serve us ads" because as you point out, the optimization to ads $ is multi-step.
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Replying to @zeynep
I see the argument but don't think that's what they are intentionally doing (nor do I think the other stuff is necessarily is good for ads)
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the bigger point is that no matter what the platforms are optimizing for, it ain't political organizing (or other impt things).
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and yet, that's what we are using them for.
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Replying to @amac
IMO optimizing for the stuff you say mostly stems from MAU—Wall Street's key metric (and which causes so many issues for Twitter.)
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Arguable that this optimization isn't good for ads, though why else do you think they pick this punch of variables (agree with ones you say)
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Replying to @zeynep
Agree MAUs is part of it. Decisions I've been around seemed mostly made in service of building something that could be useful to many people
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The metrics sometimes did a bad job of reflecting that, sometimes a pretty good job (e.g. Google's human search quality ratings).
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Big range of "useful to people" stuff not explored hard—usually partly because expensive: need to talk to people (like Goog quality ratings)
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I'm willing to concede that they are not all obsessively thinking "ads" 100% but the business model is gravity: look at Twitter's woes.
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Also look how much Facebook, naturally, invests in its ad side—research, support, etc.—as opposed to getting huge Burmese language staff.
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End of conversation
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