Few giant platforms optimized to make us pliable for ads on the cheap are also organizing our political, personal and social info flows.
Arguable that this optimization isn't good for ads, though why else do you think they pick this punch of variables (agree with ones you say)
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Agree MAUs is part of it. Decisions I've been around seemed mostly made in service of building something that could be useful to many people
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The metrics sometimes did a bad job of reflecting that, sometimes a pretty good job (e.g. Google's human search quality ratings).
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