My NYT op-ed: Facebook's "scandals" aren't bugs, they're features of how its business model works & how it operates. https://www.nytimes.com/2017/09/23/opinion/sunday/facebook-ad-scandal.html …pic.twitter.com/fv7BtE4w6H
Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org
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My NYT op-ed: Facebook's "scandals" aren't bugs, they're features of how its business model works & how it operates. https://www.nytimes.com/2017/09/23/opinion/sunday/facebook-ad-scandal.html …pic.twitter.com/fv7BtE4w6H
"Fake news" was fueled by how Facebook user interface flattens all content—social, political, news looks same as pay-for-play or fraudulent.
Easy, cheap micro-targeting of Nazis—with algorithmic suggestions on how to expand the audience? Again—Facebook flattens, automates content.
FB response to all PR crises: "we couldn't foresee this". Sure, if you ignore own business model & people who keep pointing this stuff out.
Look, I know there are well-intentioned people in Facebook. What matters is not intentions but structures and business models people build.
So, if you mean well, help us build structures & institutions that protect human values. I appreciate intentions, but only structures last.
While Russia scandal is bringing attention to all this... While I think it is real, I think it's a minor part of the whole picture & issue.
zeynep tufekci Retweeted zeynep tufekci
Issue is our informational, social & political commons are monetized by selling our attention. We are the product.https://twitter.com/zeynep/status/910837197514903552 …
zeynep tufekci added,
zeynep tufekci Retweeted Benedict Evans
Facebook has half trillion $ market cap because it works as conduit of influence—and almost completely automated.https://twitter.com/benedictevans/status/911995226381729792 …
zeynep tufekci added,
Almost all its PR crises are result of the way it extends that power of influence. That's why academics could predict almost all of them.
IMO: whatever Russian ads exist, or what ProPublica uncovered, are symptoms exposing structural issues. They aren't the big deal part.
Careful, the meaning of structural differences consists precisely in their symptoms. Babies over bathwater!
Ads that target like-minded thinking don't change votes, they just get clicks/traffic. The hands-off approach is very "runs with scissors."
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