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zeynep's profile
zeynep tufekci
zeynep tufekci
zeynep tufekci
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@zeynep

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zeynep tufekciVerified account

@zeynep

Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org 

floating in a most peculiar way
theinsight.org
Joined August 2009

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    zeynep tufekci‏Verified account @zeynep 23 Sep 2017

    My NYT op-ed: Facebook's "scandals" aren't bugs, they're features of how its business model works & how it operates. https://www.nytimes.com/2017/09/23/opinion/sunday/facebook-ad-scandal.html …pic.twitter.com/fv7BtE4w6H

    2:45 PM - 23 Sep 2017
    • 1,010 Retweets
    • 1,511 Likes
    • Charlotte Darren Barnard Olli Aaa Mark Smith Barry Ligus Tjhiii M. Fábio S. Robin Enochs
    31 replies 1,010 retweets 1,511 likes
      1. New conversation
      2. zeynep tufekci‏Verified account @zeynep 23 Sep 2017

        "Fake news" was fueled by how Facebook user interface flattens all content—social, political, news looks same as pay-for-play or fraudulent.

        4 replies 104 retweets 261 likes
        Show this thread
      3. zeynep tufekci‏Verified account @zeynep 23 Sep 2017

        Easy, cheap micro-targeting of Nazis—with algorithmic suggestions on how to expand the audience? Again—Facebook flattens, automates content.

        1 reply 35 retweets 101 likes
        Show this thread
      4. zeynep tufekci‏Verified account @zeynep 23 Sep 2017

        FB response to all PR crises: "we couldn't foresee this". Sure, if you ignore own business model & people who keep pointing this stuff out.

        4 replies 107 retweets 286 likes
        Show this thread
      5. zeynep tufekci‏Verified account @zeynep 23 Sep 2017

        Look, I know there are well-intentioned people in Facebook. What matters is not intentions but structures and business models people build.

        4 replies 57 retweets 195 likes
        Show this thread
      6. zeynep tufekci‏Verified account @zeynep 23 Sep 2017

        So, if you mean well, help us build structures & institutions that protect human values. I appreciate intentions, but only structures last.

        2 replies 36 retweets 160 likes
        Show this thread
      7. zeynep tufekci‏Verified account @zeynep 24 Sep 2017

        While Russia scandal is bringing attention to all this... While I think it is real, I think it's a minor part of the whole picture & issue.

        3 replies 3 retweets 27 likes
        Show this thread
      8. zeynep tufekci‏Verified account @zeynep 24 Sep 2017

        zeynep tufekci Retweeted zeynep tufekci

        Issue is our informational, social & political commons are monetized by selling our attention. We are the product.https://twitter.com/zeynep/status/910837197514903552 …

        zeynep tufekci added,

        zeynep tufekciVerified account @zeynep
        Few giant platforms optimized to make us pliable for ads on the cheap are also organizing our political, personal and social info flows.
        Show this thread
        1 reply 36 retweets 83 likes
        Show this thread
      9. zeynep tufekci‏Verified account @zeynep 24 Sep 2017

        zeynep tufekci Retweeted Benedict Evans

        Facebook has half trillion $ market cap because it works as conduit of influence—and almost completely automated.https://twitter.com/benedictevans/status/911995226381729792 …

        zeynep tufekci added,

        Benedict EvansVerified account @benedictevans
        Saying Facebook is working ‘as designed’ when people place hate ads is like saying Office worked as designed when first macro viruses spread
        Show this thread
        3 replies 20 retweets 52 likes
        Show this thread
      10. zeynep tufekci‏Verified account @zeynep 24 Sep 2017

        Almost all its PR crises are result of the way it extends that power of influence. That's why academics could predict almost all of them.

        2 replies 4 retweets 43 likes
        Show this thread
      11. zeynep tufekci‏Verified account @zeynep 24 Sep 2017

        Not that transition to digital info flows is easy—with simple answers. But let's stop getting shocked, shocked at the predictable stuff.

        1 reply 5 retweets 25 likes
        Show this thread
      12. zeynep tufekci‏Verified account @zeynep 25 Sep 2017

        zeynep tufekci Retweeted Ben Smith

        Good. Many see intentionality in results—but what's happening is structural consequence of the system people set up.https://twitter.com/BuzzFeedBen/status/912109627193610241 …

        zeynep tufekci added,

        Ben SmithVerified account @benyt
        A must-read from @cwarzel on how the algorithms have already won https://www.buzzfeed.com/charliewarzel/mark-zuckerberg-cant-stop-you-from-reading-this-because-the …
        2 replies 7 retweets 21 likes
        Show this thread
      13. zeynep tufekci‏Verified account @zeynep 25 Sep 2017

        "7 of the 10 top-performing German posts about Angela Merkel on Facebook the last five years are false." 🙄 https://www.buzzfeed.com/amphtml/karstenschmehl/top-merkel-news …pic.twitter.com/NocR6dSya0

        4 replies 61 retweets 71 likes
        Show this thread
      14. zeynep tufekci‏Verified account @zeynep 25 Sep 2017

        Fake news, viral incitement and ethnic cleansing South Sudan. (Resembles Myanmar situation somewhat).https://www.buzzfeed.com/jasonpatinkin/how-to-get-people-to-murder-each-other-through-fake-news-and …

        0 replies 25 retweets 29 likes
        Show this thread
      15. End of conversation

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