"Fake news" was fueled by how Facebook user interface flattens all content—social, political, news looks same as pay-for-play or fraudulent.
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Easy, cheap micro-targeting of Nazis—with algorithmic suggestions on how to expand the audience? Again—Facebook flattens, automates content.
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FB response to all PR crises: "we couldn't foresee this". Sure, if you ignore own business model & people who keep pointing this stuff out.
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Look, I know there are well-intentioned people in Facebook. What matters is not intentions but structures and business models people build.
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So, if you mean well, help us build structures & institutions that protect human values. I appreciate intentions, but only structures last.
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While Russia scandal is bringing attention to all this... While I think it is real, I think it's a minor part of the whole picture & issue.
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Issue is our informational, social & political commons are monetized by selling our attention. We are the product.https://twitter.com/zeynep/status/910837197514903552 …
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Facebook has half trillion $ market cap because it works as conduit of influence—and almost completely automated.https://twitter.com/benedictevans/status/911995226381729792 …
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Almost all its PR crises are result of the way it extends that power of influence. That's why academics could predict almost all of them.
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Not that transition to digital info flows is easy—with simple answers. But let's stop getting shocked, shocked at the predictable stuff.
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Good. Many see intentionality in results—but what's happening is structural consequence of the system people set up.https://twitter.com/BuzzFeedBen/status/912109627193610241 …
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"7 of the 10 top-performing German posts about Angela Merkel on Facebook the last five years are false."
https://www.buzzfeed.com/amphtml/karstenschmehl/top-merkel-news …pic.twitter.com/NocR6dSya0
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Fake news, viral incitement and ethnic cleansing South Sudan. (Resembles Myanmar situation somewhat).https://www.buzzfeed.com/jasonpatinkin/how-to-get-people-to-murder-each-other-through-fake-news-and …
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