I can assure @kevinroose / @nytimes that FB is already well-equipped with people who perform such assessment. https://www.nytimes.com/2017/09/21/technology/facebook-frankenstein-sandberg-ads.html …pic.twitter.com/4G3a9kb8mJ
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We are *all* in over our heads. OTOH few companies the at center of of structuring how "marginal cost of .. data goes to zero" plays out.
The intent interest in that power to structure also goes with that half-a-trillion market-capitalization! Not a coincidence!
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