Facebook ads are not just ads: they live in a social context; can be shared & move peer-to-peer. IMO media effects research not applicable.
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On the one hand: good that Facebook allowed this research. Can't truly study this without cooperation from them or a really giant budget.
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OTOH: Facebook isn't publishing this stuff anymore (or I don't know anyone who is now allowed to do careful studies like this and publish.)
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Deep research into this topic is imperative. Existing media research don't work as social media doesn't at all work like TV. Here we are.
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I just cannot imagine a TV ad, shown once or a hundred times, having the kind of effect Facebook feed events can have. Different mechanism.
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Replying to @zeynep
Fabio Chiusi Retweeted Alexios
Yes, but it works both ways. Eg: just 3% put "a lot" of trust on info received through social mediahttps://twitter.com/Mantzarlis/status/907261468609048579 …
Fabio Chiusi added,
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Replying to @fabiochiusi @zeynep
but if they think they don't trust it, but they still turn out to vote because of it, then you're into deep weeds...
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Replying to @acm_redfox @zeynep
If they do. Do we actually know that? Might not be the same as with I voted badges.
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Replying to @fabiochiusi @acm_redfox
They checked voter records. It's a true experiment. It happened, it worked.
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Replying to @zeynep @acm_redfox
Yes, I did read the experiments you mentioned - and covered them back then. I'm saying I have nothing of the sort for targeted ads.
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You mean do targeted ads work? Complex. Ads are also part of the feed--they aren't just ads, can be shared etc. Like the banner in study.
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