They made a lot of money last election from both parties, for sure.https://twitter.com/nitin/status/908057908310446080 …
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We now have TWO careful experiments that confirm a tweak on a "go vote" message on FB shown *once* turns out hundreds of thousands more.
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Facebook ads are not just ads: they live in a social context; can be shared & move peer-to-peer. IMO media effects research not applicable.
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On the one hand: good that Facebook allowed this research. Can't truly study this without cooperation from them or a really giant budget.
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OTOH: Facebook isn't publishing this stuff anymore (or I don't know anyone who is now allowed to do careful studies like this and publish.)
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Deep research into this topic is imperative. Existing media research don't work as social media doesn't at all work like TV. Here we are.
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I just cannot imagine a TV ad, shown once or a hundred times, having the kind of effect Facebook feed events can have. Different mechanism.
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Replying to @zeynep
Fabio Chiusi Retweeted Alexios
Yes, but it works both ways. Eg: just 3% put "a lot" of trust on info received through social mediahttps://twitter.com/Mantzarlis/status/907261468609048579 …
Fabio Chiusi added,
3 replies 0 retweets 2 likes -
Replying to @fabiochiusi @zeynep
"Family or friends" is 24%. What do you call a sponsored post your uncle saw and shared?
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Replying to @jimmynohands @zeynep
I'm not sure how that would be categorized in this chart. It may mean from them directly CC
@pewresearch1 reply 0 retweets 0 likes
The categories as we have them do not correspond to what social media is...
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