Important finding: a small tweak in a message shown *once* to FB users turned out twice the number of voters as decided the 2016 election.
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Yes, but it works both ways. Eg: just 3% put "a lot" of trust on info received through social mediahttps://twitter.com/Mantzarlis/status/907261468609048579 …
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"Family or friends" is 24%. What do you call a sponsored post your uncle saw and shared?
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Social influence incredibly powerful. Americans think "I am free! I think for myself!" The truth is... (1/2)
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..tho we may have > opportunity to do so than those living in info-controlled ctrys, it is actually v hard to truly think for yourself (2/2)
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TV ads can have such a profound effect but it is uncommon. The best example I have is the Grim Reaper HIV/Aids ad run here in Australia in
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the 80's. It ran for 2 weeks and yet was so shocking to people and so direct that it resulted in massive changes in behaviour such that
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