Remember the Facebook experiment in 2010 turned out 340,000 extra voters with a single message tweak? 2012 repeat: turned out 270,000 more.pic.twitter.com/xDAYYMZVvS
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I just cannot imagine a TV ad, shown once or a hundred times, having the kind of effect Facebook feed events can have. Different mechanism.
too right. We need more research on media effects in a world of circulation, not distribution.
the old media literacy focus on ‘reading behind’ is not relevant to social streams. Context is much harder for readers to discern.
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