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zeynep's profile
zeynep tufekci
zeynep tufekci
zeynep tufekci
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@zeynep

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zeynep tufekciVerified account

@zeynep

Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org 

floating in a most peculiar way
theinsight.org
Joined August 2009

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    1. zeynep tufekci‏Verified account @zeynep 13 Sep 2017

      Remember the Facebook experiment in 2010 turned out 340,000 extra voters with a single message tweak? 2012 repeat: turned out 270,000 more.pic.twitter.com/xDAYYMZVvS

      4 replies 284 retweets 403 likes
      Show this thread
    2. zeynep tufekci‏Verified account @zeynep 13 Sep 2017

      Important finding: a small tweak in a message shown *once* to FB users turned out twice the number of voters as decided the 2016 election.

      4 replies 120 retweets 165 likes
      Show this thread
    3. zeynep tufekci‏Verified account @zeynep 13 Sep 2017

      The paper. It's really, really well-done. Don't get mad at the researchers: we should study and understand all this.http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0173851 …

      3 replies 108 retweets 227 likes
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    4. zeynep tufekci‏Verified account @zeynep 13 Sep 2017

      It was @Mlsif who kept track of this and I just learned from him that it was published! Important that people pay attention to all this.

      1 reply 9 retweets 42 likes
      Show this thread
    5. zeynep tufekci‏Verified account @zeynep 13 Sep 2017

      zeynep tufekci Retweeted Cloud Nein

      Yep. I believe the studies we do have (and only ones with FB cooperation can deeply study this) are clear now.https://twitter.com/AmbientLion/status/908050933883342848 …

      zeynep tufekci added,

      Cloud Nein @AmbientLion
      Replying to @zeynep
      FB wants to have it both ways: want advertisers to believe they influence people, but want people to believe they don't influence politics.
      1 reply 52 retweets 110 likes
      Show this thread
    6. zeynep tufekci‏Verified account @zeynep 13 Sep 2017

      zeynep tufekci Retweeted Nitin Borwankar

      They made a lot of money last election from both parties, for sure.https://twitter.com/nitin/status/908057908310446080 …

      zeynep tufekci added,

      Nitin Borwankar @nitin
      Replying to @AmbientLion @zeynep
      They were marketing FB as a vehicle for political influence in DC to both parties, so they can't even claim that.
      1 reply 9 retweets 39 likes
      Show this thread
    7. zeynep tufekci‏Verified account @zeynep 15 Sep 2017

      We now have TWO careful experiments that confirm a tweak on a "go vote" message on FB shown *once* turns out hundreds of thousands more.

      1 reply 35 retweets 55 likes
      Show this thread
    8. zeynep tufekci‏Verified account @zeynep 15 Sep 2017

      Facebook ads are not just ads: they live in a social context; can be shared & move peer-to-peer. IMO media effects research not applicable.

      2 replies 38 retweets 85 likes
      Show this thread
    9. zeynep tufekci‏Verified account @zeynep 15 Sep 2017

      On the one hand: good that Facebook allowed this research. Can't truly study this without cooperation from them or a really giant budget.

      1 reply 8 retweets 22 likes
      Show this thread
      zeynep tufekci‏Verified account @zeynep 15 Sep 2017

      OTOH: Facebook isn't publishing this stuff anymore (or I don't know anyone who is now allowed to do careful studies like this and publish.)

      6:05 AM - 15 Sep 2017
      • 10 Retweets
      • 26 Likes
      • Gillian Hayes Fen Shirley Temple Bar Mary Frank Fenneladon Privacyasaurus Aurorateratops Davo Galavotti Eric Gilbert Debi A. Lizard
      1 reply 10 retweets 26 likes
        1. New conversation
        2. zeynep tufekci‏Verified account @zeynep 15 Sep 2017

          Deep research into this topic is imperative. Existing media research don't work as social media doesn't at all work like TV. Here we are.

          2 replies 13 retweets 40 likes
          Show this thread
        3. zeynep tufekci‏Verified account @zeynep 15 Sep 2017

          I just cannot imagine a TV ad, shown once or a hundred times, having the kind of effect Facebook feed events can have. Different mechanism.

          3 replies 15 retweets 63 likes
          Show this thread
        4. End of conversation

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