Important finding: a small tweak in a message shown *once* to FB users turned out twice the number of voters as decided the 2016 election.
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The paper. It's really, really well-done. Don't get mad at the researchers: we should study and understand all this.http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0173851 …
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It was
@Mlsif who kept track of this and I just learned from him that it was published! Important that people pay attention to all this.Show this thread -
Yep. I believe the studies we do have (and only ones with FB cooperation can deeply study this) are clear now.https://twitter.com/AmbientLion/status/908050933883342848 …
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They made a lot of money last election from both parties, for sure.https://twitter.com/nitin/status/908057908310446080 …
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We now have TWO careful experiments that confirm a tweak on a "go vote" message on FB shown *once* turns out hundreds of thousands more.
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Facebook ads are not just ads: they live in a social context; can be shared & move peer-to-peer. IMO media effects research not applicable.
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On the one hand: good that Facebook allowed this research. Can't truly study this without cooperation from them or a really giant budget.
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OTOH: Facebook isn't publishing this stuff anymore (or I don't know anyone who is now allowed to do careful studies like this and publish.)
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Deep research into this topic is imperative. Existing media research don't work as social media doesn't at all work like TV. Here we are.
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I just cannot imagine a TV ad, shown once or a hundred times, having the kind of effect Facebook feed events can have. Different mechanism.
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