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zeynep's profile
zeynep tufekci
zeynep tufekci
zeynep tufekci
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@zeynep

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zeynep tufekciVerified account

@zeynep

Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org 

floating in a most peculiar way
theinsight.org
Joined August 2009

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    zeynep tufekci‏Verified account @zeynep 8 Sep 2017

    zeynep tufekci Retweeted kpoulsen

    Not sure about the reach—but that's why we need more transparency and longitudinal research. Answer is not held by anyone without research.https://twitter.com/kpoulsen/status/906148346326163457 …

    zeynep tufekci added,

    kpoulsenVerified account @kpoulsen
    I asked the guy who does Facebook marketing for Nike and GoDaddy to estimate reach on Russia's fake news. It's big. http://thebea.st/2vKjMnO 
    11:28 AM - 8 Sep 2017
    • 12 Retweets
    • 20 Likes
    • marcela basch MA Walker Cathy 🇨🇦 NoBrightShinyObjects Eric in New Mexico Ansel Halliburton misterarthur Christian Sporleder Ryan Boren
    3 replies 12 retweets 20 likes
      1. Steven Marlow  🤖‏ @sd_marlow 8 Sep 2017
        Replying to @zeynep

        For every Nike ad, there may be dozens of click-bait headlines not related to a product or company that use the same marketing channels.

        0 replies 0 retweets 0 likes
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      2. Wessel van Rensburg‏ @wildebees 8 Sep 2017
        Replying to @zeynep

        I've run Facebook campaigns in the US last week, aimed at expensive metropolitan types. For $100,000 one could reach about 30 million once.

        1 reply 0 retweets 1 like
      3. Michael zylstra (⧖)‏ @Zeddie101 8 Sep 2017
        Replying to @wildebees @zeynep

        That is not how FB advertising works. I manage P&G's $50 million + social Investment. The opportunity to be seen once is pointless.

        1 reply 0 retweets 0 likes
      4. Show replies
      1. Cobun Zweifel-Keegan‏ @cobun 8 Sep 2017
        Replying to @zeynep

        Definitely more research needed. Reach is different from influence. We need someone other than ads industry measuring the correlation.

        0 replies 0 retweets 0 likes
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      1. Wessel van Rensburg‏ @wildebees 13 Sep 2017

        Wessel van Rensburg Retweeted zeynep tufekci

        Read this thread chaps.https://twitter.com/zeynep/status/908050949666611200 …

        Wessel van Rensburg added,

        zeynep tufekciVerified account @zeynep
        Important finding: a small tweak in a message shown *once* to FB users turned out twice the number of voters as decided the 2016 election.
        Show this thread
        0 replies 0 retweets 1 like
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