For every Nike ad, there may be dozens of click-bait headlines not related to a product or company that use the same marketing channels.
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I've run Facebook campaigns in the US last week, aimed at expensive metropolitan types. For $100,000 one could reach about 30 million once.
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That is not how FB advertising works. I manage P&G's $50 million + social Investment. The opportunity to be seen once is pointless.
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Definitely more research needed. Reach is different from influence. We need someone other than ads industry measuring the correlation.
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Read this thread chaps.https://twitter.com/zeynep/status/908050949666611200 …
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