A good deal of this appeared to me to be aimed at getting journalist to write certain stories. And they did. Again and again.
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Replying to @zeynep @BrendanNyhan
Facebook's impact is not an the ads per se but in the way it works as peer to peer socializing ecology. By design, FB ads can skip to that.
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Replying to @BrendanNyhan @zeynep
Totally agree, re: data. Regardless of effects, however, it also seems like better disclosure and transparency would be a democratic good.
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Replying to @BrendanNyhan @kreissdaniel
I don't think you can claim "won't go far" as you do in your original post though. I believe there are strong reasons to think otherwise.
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Do we need more data to settle this better? Yes. Ideally, longitudinal plus FB data. If I had to bet, I'd bet it had measurable impact.
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As with all such things, it is a complex system impact: it helps shifts the whole ecology along with other forces.
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Anecdotally, when beverage companies began advertising against soda tax, there were several threads about how it would hurt small businesses
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Replying to @Michael_Rose @zeynep and
When I traced these back, someone had started the thread from a FB ad placed by industry.
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I see this all the time. Cannot measure FB ad impact by recall or any of the traditional measures.
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