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zeynep's profile
zeynep tufekci
zeynep tufekci
zeynep tufekci
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@zeynep

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zeynep tufekciVerified account

@zeynep

Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org 

floating in a most peculiar way
theinsight.org
Joined August 2009

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    1. zeynep tufekci‏Verified account @zeynep 8 Sep 2017
      Replying to @BrendanNyhan

      Ads can be shared and affect future behavior by changing the ecology. I honestly think we don't have ways to measure this w/o FB plus panel.

      1 reply 2 retweets 8 likes
    2. zeynep tufekci‏Verified account @zeynep 8 Sep 2017
      Replying to @zeynep @BrendanNyhan

      Also, if FB ads don't work at all--and that is FB's defense--there is the issue of why it is a $400 trillion company. Can't be both.

      1 reply 6 retweets 21 likes
    3. Brendan Nyhan‏Verified account @BrendanNyhan 8 Sep 2017
      Replying to @zeynep

      They can work for commercial brand awareness/marketing at scale and not change votes/turnout much in politics with $100k campaign

      2 replies 1 retweet 0 likes
    4. Brendan Nyhan‏Verified account @BrendanNyhan 8 Sep 2017
      Replying to @BrendanNyhan @zeynep

      One doesn't imply the other, plus we shouldn't assume commercial advertising works either!

      2 replies 0 retweets 3 likes
    5. Brendan Nyhan‏Verified account @BrendanNyhan 8 Sep 2017
      Replying to @BrendanNyhan @zeynep

      I agree we don't have dispositive evidence but most of this is pretty murky speculation

      1 reply 0 retweets 2 likes
    6. zeynep tufekci‏Verified account @zeynep 8 Sep 2017
      Replying to @BrendanNyhan

      $100k is what we know. $100k Facebook is not a small amount. Could effectively the reach millions AND also impact news coverage.

      1 reply 4 retweets 9 likes
    7. zeynep tufekci‏Verified account @zeynep 8 Sep 2017
      Replying to @zeynep @BrendanNyhan

      A good deal of this appeared to me to be aimed at getting journalist to write certain stories. And they did. Again and again.

      1 reply 8 retweets 14 likes
    8. zeynep tufekci‏Verified account @zeynep 8 Sep 2017
      Replying to @zeynep @BrendanNyhan

      Facebook's impact is not an the ads per se but in the way it works as peer to peer socializing ecology. By design, FB ads can skip to that.

      2 replies 7 retweets 18 likes
    9. Brendan Nyhan‏Verified account @BrendanNyhan 8 Sep 2017
      Replying to @zeynep

      sure, maybe! but again, data needed

      2 replies 0 retweets 4 likes
    10. svateboje‏ @svateboje 8 Sep 2017
      Replying to @BrendanNyhan @zeynep

      Y need more data, yet lot of relevant theoretical & empirical work already in areas like social-influence/media-effect/online-radicalization

      1 reply 0 retweets 0 likes
      zeynep tufekci‏Verified account @zeynep 8 Sep 2017
      Replying to @svateboje @BrendanNyhan

      Those focus on media effects. This is a hybrid form of socialization. It's novel. What we do have published shows real, measurable effects.

      8:00 AM - 8 Sep 2017
      2 replies 0 retweets 0 likes
        1. New conversation
        2. svateboje‏ @svateboje 8 Sep 2017
          Replying to @zeynep @BrendanNyhan

          In case I fumbled, trying to agree here. My pt was social media studies can/do rely on legacy work, eg Fowler's role w Nature FB story. 1/

          1 reply 0 retweets 0 likes
        3. svateboje‏ @svateboje 8 Sep 2017
          Replying to @svateboje @zeynep @BrendanNyhan

          Or D Mutz & L Young can look at social media & say: yep, reason to suspect this could be an "ominous" development https://academic.oup.com/poq/article/75/5/1018/1825647/Communication-and-Public-OpinionPlus-Ca-Change … 2/

          0 replies 0 retweets 0 likes
        4. End of conversation
        1. New conversation
        2. Brendan Nyhan‏Verified account @BrendanNyhan 8 Sep 2017
          Replying to @zeynep @svateboje

          which effects are you thinking of?

          1 reply 0 retweets 0 likes
        3. svateboje‏ @svateboje 8 Sep 2017
          Replying to @BrendanNyhan @zeynep

          Don't mean to answer for @zeynep. & just an amateur. But some stuff http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0173851 … https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3834737/ … http://www.pnas.org/content/111/24/8788.full …

          1 reply 0 retweets 2 likes
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