Also, if FB ads don't work at all--and that is FB's defense--there is the issue of why it is a $400 trillion company. Can't be both.
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Replying to @zeynep
They can work for commercial brand awareness/marketing at scale and not change votes/turnout much in politics with $100k campaign
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Replying to @BrendanNyhan @zeynep
One doesn't imply the other, plus we shouldn't assume commercial advertising works either!
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Replying to @BrendanNyhan @zeynep
I agree we don't have dispositive evidence but most of this is pretty murky speculation
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Replying to @BrendanNyhan
$100k is what we know. $100k Facebook is not a small amount. Could effectively the reach millions AND also impact news coverage.
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Replying to @zeynep @BrendanNyhan
A good deal of this appeared to me to be aimed at getting journalist to write certain stories. And they did. Again and again.
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Replying to @zeynep @BrendanNyhan
Facebook's impact is not an the ads per se but in the way it works as peer to peer socializing ecology. By design, FB ads can skip to that.
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Replying to @BrendanNyhan @zeynep
Totally agree, re: data. Regardless of effects, however, it also seems like better disclosure and transparency would be a democratic good.
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I don't think you can claim "won't go far" as you do in your original post though. I believe there are strong reasons to think otherwise.
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Do we need more data to settle this better? Yes. Ideally, longitudinal plus FB data. If I had to bet, I'd bet it had measurable impact.
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As with all such things, it is a complex system impact: it helps shifts the whole ecology along with other forces.
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