Quick: Name a Facebook ad you saw recently. The *principle* of interference is a big deal but for election $100K in FB ads won't go very farhttps://twitter.com/kylegriffin1/status/906119987173228544 …
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Brendan Nyhan Retweeted Andy Guess
Thread 1 on what we know about Facebook ad effectshttps://twitter.com/andyguess/status/905902963281059840 …
Brendan Nyhan added,
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Brendan Nyhan Retweeted Kevin Collins
Thread 2 on why knowing how Russia Facebook ad campaign was designed could be informativehttps://twitter.com/kwcollins/status/906036902238629888 …
Brendan Nyhan added,
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Replying to @BrendanNyhan
Ads can be shared and affect future behavior by changing the ecology. I honestly think we don't have ways to measure this w/o FB plus panel.
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Replying to @zeynep @BrendanNyhan
Also, if FB ads don't work at all--and that is FB's defense--there is the issue of why it is a $400 trillion company. Can't be both.
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Replying to @zeynep
They can work for commercial brand awareness/marketing at scale and not change votes/turnout much in politics with $100k campaign
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Replying to @BrendanNyhan @zeynep
One doesn't imply the other, plus we shouldn't assume commercial advertising works either!
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Replying to @BrendanNyhan @zeynep
I agree we don't have dispositive evidence but most of this is pretty murky speculation
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Replying to @BrendanNyhan
$100k is what we know. $100k Facebook is not a small amount. Could effectively the reach millions AND also impact news coverage.
1 reply 4 retweets 9 likes
A good deal of this appeared to me to be aimed at getting journalist to write certain stories. And they did. Again and again.
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Replying to @zeynep @BrendanNyhan
Facebook's impact is not an the ads per se but in the way it works as peer to peer socializing ecology. By design, FB ads can skip to that.
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