Many Dems argued with me that data and data science would always be on their side... I said this will go to the highest bidder. Always does.
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It's like the automotive before seat belts & emission controls. Regulation, disclosure & oversight will be good for the world and industry.
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For the those interested in long-form, here is a peer-reviewed article (open access) of mine on all this from 2014. http://firstmonday.org/article/view/4901/4097 …pic.twitter.com/ja7aTdLQOt
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On Facebook, Russia targeted Americans interested in "black issues"—to demobilize black voters or stoke white supremacists? Disclosure time.pic.twitter.com/KeQsDjZ2gc
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Facebook's own study had found that a minor tweak in a SINGLE message turned out 340,000 more voters. 2016 election was decided by 100,000.pic.twitter.com/csWdU7etlf
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Replying to @zeynep @Econ_Marshall
What do you mean by “minor tweak”? I thought the difference was sending a “vote” message vs. not.
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Replying to @russellbrandom @Econ_Marshall
Nope. Look at the paper. Minor tweak.
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Replying to @zeynep @Econ_Marshall
I wouldn’t call the social element — “here’s how many of your friends voted” — a minor tweak.http://www.nature.com/news/facebook-experiment-boosts-us-voter-turnout-1.11401 …
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Especially if we’re comparing it to the Russian-bought ads, which wouldn’t have had that capability.
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Replying to @russellbrandom @Econ_Marshall
Tiny thumbnails or not—not selective go vote message as you thought. Who knows what the ads did and how far they spread? Need disclosure.
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340k minimum difference from a single time flashing of tiny thumbnails. And that's minimum; only 100% legal names traced. Likely more impact
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Replying to @zeynep @Econ_Marshall
Clearly the tiny thumbnails are important! That's why it’s significant that these ads didn’t have access to them.
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Were Russian posts reposted (manually or automatically via "like") by real people? Manufactured "social proof" is powerful tool of influence
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