May not be the 1st ever, but this Wired piece mentions Google ran their first in Feb ’00 https://www.wired.com/2012/04/ff_abtesting/ …pic.twitter.com/0tnhW1BIlB
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May not be the 1st ever, but this Wired piece mentions Google ran their first in Feb ’00 https://www.wired.com/2012/04/ff_abtesting/ …pic.twitter.com/0tnhW1BIlB
This can’t have been the first, but we were doing lots of subj line and other A/B testing in @MoveOn emails as of ’04 with custom tech
Yeah MoveOn was an innovator in such things.
Did you/anyone ever write up that history? cc:@natematias
and even if it's not yet written, I would be interested to talk!
Amazon was doing this in the 90s, too.
They would be! So wonder if someone started it, or if it was just in the air?
oh cool! Have you written the story anywhere? Alternatively, I would love to chat sometime
thanks! Send me a DM, and I'll get in touch.
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