Uber is using manipulations common in the casino and gaming industries to keep drivers driving at its low pay. The future of platform work.https://twitter.com/jodikantor/status/848712120036466689 …
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My guess is a dumb keyword match--Lyft wanted ads near any stories on it or Uber.
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Drive with Lyft: probably slightly less psychological experimentation than Uber!
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What are the odds that the "drive with Lyft" ad in the middle of the NYT Uber story is there by chance?