Uber is using manipulations common in the casino and gaming industries to keep drivers driving at its low pay. The future of platform work.https://twitter.com/jodikantor/status/848712120036466689 …
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The key is asymmetric data, surveillance & platform control merging with social science and experimentation at scale in service of control.
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Uber wants drivers to drive; Facebook wants to keep you on the site; Politician wants your vote; etc. Motivations are old, tools are novel.
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