*This* right here is why previous academic work on "media effects" won't help much to understand the scale and depth of what's going on now.https://twitter.com/jayrosen_nyu/status/843826444220465152 …
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Replying to @zeynep
Yes, everything has antecedents: misinformation, propaganda, etc. But we never had a global peer-to-peer broadcast(ish) mechanism like this.
3 replies 16 retweets 63 likes -
Replying to @zeynep
We never had such easy ways for political operatives or scammers monetize misinfo this easily—to the scale of hundreds of millions of ppl.
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Replying to @zeynep
This isn't media per se; it's also peer-to-peer socialization through a mechanism & scale that never before existed in history like this.
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Replying to @zeynep
Wrong theory: new mechanisms bring about entirely new kinds of people. Nope. Drastically changed game is where it's at, not changed players.
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Replying to @zeynep
BTW, this is a core thesis in my forthcoming book: to understand change from tech, look at how existing social mechanisms are impacted.
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Replying to @zeynep
We need more sociologists to work with media studies folks. The social interaction impact is, as you say, grossly understudied.
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Replying to @lamarshall @zeynep
and also have sociologists work with IT people who design social technologies
1 reply 0 retweets 3 likes
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