*This* right here is why previous academic work on "media effects" won't help much to understand the scale and depth of what's going on now.https://twitter.com/jayrosen_nyu/status/843826444220465152 …
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Socialization is probably the most important shaper of humanity; baffles me to underplay changes to its mechanisms.https://twitter.com/lamarshall/status/845272149833236480 …
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It's also one of the most understudied process in contemp soc. Lost w/ much of the pre80s soc (eg, role theory)
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I don't think many r saying same old
@zeynep but pls explain why 2 step flow not relevant? Socmedia make visible that which was tacit, so...Thanks. Twitter will use this to make your timeline better. UndoUndo
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Lazarsfeld, Berelson & Gaudet + Katz & Lazarsfeld's Personal influence key 2 u/s social proc of m/e
@zeynep https://books.google.co.uk/books?hl=en&lr=&id=rElW8D0D8gYC&oi=fnd&pg=PR1&dq=Personal+influence:+The+part+played+by+people+in+the+flow+of+mass+communications&ots=OCA_5Uj2hK&sig=HHSi26gaYjt3PYgk8xEmPdK1iAQ#v=onepage&q=Personal%20influence%3A%20The%20part%20played%20by%20people%20in%20the%20flow%20of%20mass%20communications&f=false …Thanks. Twitter will use this to make your timeline better. UndoUndo
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Interesting! Difference in kind, degree or both? Past tech changes had similar, if + limited, connective effects. Maybe this unique.
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Past major transformations also transformed societies.. Printing press; radio/TV are both significant.
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